Certificate in Boutique Management

• Setting up and managing a boutique – choosing the right location, store layout, and inventory planning.
• Understanding retail structures and boutique types (Luxury, Multi-Designer, Concept Stores). Store operations, staff recruitment, sales strategies, and customer relationship management.
• Enhancing the in-store experience with visual merchandising, color psychology, and product display techniques.
• Managing seasonal sales, inventory turnover, and customer loyalty programs.

• Collection planning, sourcing, and buying trends in fashion retail.
• Understanding supply chain, logistics, and vendor relations for smooth business operations.
• Sustainable fashion practices, zero-waste initiatives, and eco-friendly materials.
• Pricing strategies, cost sheets, stock replenishment, and inventory audits.

• Basics of finance for fashion businesses – cost management, pricing, and profit calculation.
• Legal aspects of running a boutique – licensing, permits, taxation, and intellectual property.
• Understanding GST, cash flow management, break-even analysis, and business funding options.
• Franchise business models and expansion planning.

• Social media and digital marketing – Instagram, Facebook, YouTube, and influencer collaborations.
• Traditional and online advertising, Google marketing, PR campaigns, and fashion event promotions.
• E-commerce and website management – setting up online stores and optimizing for sales.
• Trend forecasting, consumer behavior analysis, and customer engagement techniques.

• Basics of fashion photography for boutique branding.
• Creating lookbooks, editorial shoots, and product catalogs.
• Styling techniques – draping, capsule wardrobe, and personal styling for clients.
• Developing a Visual Merchandising (VM) calendar for sales growth.

• Bridal & Luxury Fashion – Hand embroidery, embellishments, and haute couture techniques.
• Costume & Textile Appreciation – Understanding fabric types, color trends, and garment construction.
• Creative Fashion Marketing – Real-world projects on branding, social media management, and advertising campaigns.
• Fashion Business Planning – Developing a complete business plan for launching your own boutique.

Internship – Work with leading boutiques, fashion houses, or retail brands for real-world exposure.

• Case Study on an existing boutique, analyzing store layout, customer profiling, and sales strategies.
• Detailed business plan for launching your own boutique, including branding, product pricing, store layout, and digital strategy.
• Comprehensive fashion marketing plan focusing on digital media, influencer collaborations, and PR.